Laid-Back Camp and Love Live! Sunshine!! Team Up for Shizuoka-themed Campaign

Laid-Back Camp and Love Live! Sunshine!! have joined forces for the Meets SHIZUOKA 〜Laid-Back Camp and Love Live! Sunshine!!〜 campaign. A key visual of Nadeshiko Kagamihara and Chika Takami getting cozy at a camp site, plus three crossover illustrations that highlight locations from Shizuoka’s western side, have been released.

More illustrations, three for Shizuoka’s central region and three for the east, will be released on May 17 and June 14. For this month, a stamp rally involving 18 Meets SHIZUOKA stamps (six each for west, central, and east) will kick off on the 26th, and run until September 30. Participants can enter a lottery after getting three stamps, and getting them all will earn them an A5 clear file decorated with the stamp illustrations. There are three designs for the file, each focused on one of the three areas. 

©あfろ・芳文社/野外活動プロジェクト ©2017 プロジェクトラブライブ!サンシャイン!!

Goods like can badges and stickers will be sold at the stamp rally locations as well.

Also launching on the 26th of this month is the JR Toukai “Oshi no Tabi” x Meets SHIZUOKA campaign. Presenting an EX or Smart EX ticket will grant the rider an A5 clear file with the Nadeshiko and Chika visual.

On March 5, a pop-up shop will be launched at Shizuoka PARCO.

Laid-Back Camp and Love Live! Sunshine!! both have connections with Shizuoka. Sunshine!! is set in the prefecture, while Laid-Back Camp‘s Nadeshiko lived in Shizuoka before the start of the story. 

The campaign’s unveiling comes a week after Laid-Back Camp Season 3 premiered on April 4. The first season of the cozy camping-themed anime, an adaptation of the manga by Afro, was released in 2018.

The first season of Love Live! Sunshine!!, part of the Love Live! school idol-themed multi-media franchise, aired in 2016. A second season was released in 2017.

Source: @MeetsSHIZUOKA