LE SSERAFIM Faces Backlash Over Coachella Performance As Return To Korea Approaches

LE SSERAFIM, the latest K-pop sensation, is scheduled to return to Korea on April 22nd after completing their debut performance at the prestigious Coachella Valley Music and Arts Festival. However, the group’s time at Coachella was marred by controversy surrounding their live singing abilities.

During their Coachella debut, LE SSERAFIM performed a 40-minute set comprising 10 songs. Unfortunately, this performance triggered widespread criticism from netizens, who were quick to point out the members’ subpar singing skills. Many viewers expressed disappointment, especially when comparing LE SSERAFIM’s stage presence to iconic K-pop acts like BLACKPINK, who made history at Coachella in previous years.

The controversy escalated with the circulation of MR-removed videos that exposed discrepancies between the group’s live singing and recorded vocals. While some praised the members for their whole stage presence and performance skills, the predominant sentiment focused on vocal shortcomings, highlighting a perceived lack of adequate training.

LE SSERAFIM’s l debut at Coachella (Credits: Vogue Magazine)

Adding to the backlash was criticism directed at HYBE, LE SSERAFIM’s management company, for what was perceived as “media play” tactics to boost the group’s image amidst the controversy. HYBE’s promotional efforts, despite the negative reception, further fueled public scrutiny and exacerbated the backlash.

As LE SSERAFIM prepares to wrap up their Coachella experience with a final performance on April 21st, concerns linger over the group’s reception upon their return to Korea.

LE SSERAFIM (Credits: Hybe Labels)

Despite these challenges, LE SSERAFIM is set to engage with their fans back home through a two-day fan meeting in Seoul in May to celebrate their 2nd debut anniversary.

The outcome of LE SSERAFIM’s return and subsequent activities remains uncertain, with fans and critics alike eagerly awaiting how the group and HYBE will address the aftermath of their Coachella debut.