Speculation Abounds: BLACKPINK Star’s Stylist Hints At Label Launch

BLACKPINK’s Jisoo grabbed attention as she graced Cartier’s 100th anniversary celebration at the Petit Palais in Paris on February 7, 2024 (ET). Jisoo, a renowned global ambassador for Cartier, joined Paul Mescal, Jackson Wang, Yara Shahidi, and Labrinth for an upcoming campaign marking the centenary of the iconic Trinity ring.

The K-pop idol uploaded her photos on Instagram from the evening and sent fans into a frenzy. Meanwhile, Jisoo’s stylist commented on her Instagram post, which read:

“Princess Cartier ( WISH YOU ALL THE BEST BLISU)”

Jisoo (Credit: sooyaaa_/Instagram)

This ignited fan speculations as the South Korean media outlet XportNews had previously reported that the BLACKPINK member was set to join her brother’s entertainment company, BLISSOO.

For the unversed, in December 2023, BLACKPINK terminated their exclusive solo artist contracts with YG Entertainment and opted to renew the agreement solely for group endeavors. Jennie and Lisa have already unveiled their independent labels ODDATELIER and LLOUD, respectively. Currently, speculation abounds that Jisoo has aligned with her brother’s company, BLISSOO.

As soon as fans saw stylist Yami Lee’s (@stylist_eel) comment on the BLACKPINK member’s post, it created a stir online. On January 2, 2024, XportNews reported that the K-pop phenomenon had decided not to renew her exclusive contract with YG Entertainment and would be joining BLISSOO instead. The outlet further revealed that BIOMOM Co. Ltd. is owned and run by her brother.

Jisoo (Credit: YouTube)

Some fans noted changes in BIOMOM Co.’s job requirements on BLISSOO, featuring the singer’s photo alongside hiring details. The company has initiated recruitment for various positions, including video content supervisors and security personnel.

Jisoo’s image was prominently featured in BLISSOO’s recruitment ad, hinting at her family’s involvement in managing her endeavors as the company expands its workforce. Following stylist Yami Lee’s remarks, speculation mounts about the potential launch of the BLACKPINK idol’s independent label.

Speculating on the BLACKPINK idol’s stylist’s “farewell” remark, some fans speculate a potential split with her previous makeup artist and stylist. User @jnfl0p suggested the Cartier event might have been their final collaboration.

The future path of the BLACKPINK member remains uncertain, with possibilities ranging from debuting as CEO of her independent venture to potentially joining her brother Kim Jung-hun’s established entertainment venture, BLISSOO.

At the Cartier event, she captivated in a sophisticated, intricate floor-length gown featuring an elongated skirt and a figure-hugging corseted bodice with an off-shoulder neckline, exuding regal elegance.

Reportedly adorned with Cartier’s custom-made Essential Lines necklace valued at $220,000, matching dangling earrings embellished with three rows of diamonds, and a $18,000 Trinity ring, her ensemble reflected luxury and grace.