The much-anticipated Deadpool 3, featuring the dynamic duo of Ryan Reynolds’ Deadpool and the return of Hugh Jackman as Wolverine, has wrapped up production. As Marvel Studios’ sole offering for 2024, following delays to Captain America: Brave New World and Thunderbolts, expectations are high, making the release of its first official trailer a keenly awaited event.
Deadpool 3 stands as a crucial entry for Marvel Studios, aiming to rebound after a series of controversies and underwhelming projects in Phase 5. Positioned as the only MCU movie slated for 2024, the film holds the potential to be a box-office triumph, especially with its compelling elements.
With the stakes high and no other MCU movies to share the spotlight in 2024, a comprehensive marketing campaign becomes crucial for Deadpool 3’s success. As history suggests, Marvel Studios typically employs a window ranging from 81 to 213 days for trailer releases. Analyzing the trailer-to-release timelines of previous Multiverse Saga movies, the average falls around 138 days.
Deadpool 3, scheduled for a July 26 release, aligns with this average, pointing to a trailer debut around March 10. However, industry observers speculate that the trailer may arrive earlier, particularly during the annual Super Bowl on February 11. Marvel Studios has a tradition of unveiling trailers during the Super Bowl, making it an opportune moment for Deadpool 3, given its exclusive status in 2024.
Releasing the trailer on February 11 not only aligns with Marvel’s Super Bowl tradition but strategically positions Deadpool 3 to garner attention ahead of notable February and March releases, including Dune: Part Two, Madame Web, Ghostbusters: Frozen Empire, Kung Fu Panda 4, and Godzilla x Kong: The New Empire.
The production journey of Deadpool 3, initially interrupted by the SAG-AFTRA strike, resumed on November 28 and concluded on January 24. With director Shawn Levy confirming the editing progress during the strike, there’s ample footage to craft a compelling trailer.
Recent social media rumors from industry insiders further fuel speculation of a Deadpool 3 first look during the upcoming Super Bowl, adding an extra layer of excitement to the anticipation surrounding the film.