An anti-Trump faction within the Republican Party is embarking on a $50 million campaign aimed at dissuading voters from supporting the former president. Republican Voters Against Trump has launched this effort by releasing 100 videos featuring testimonials from former Trump supporters explaining their shift away from him.
Sarah Longwell, president of the Republican Accountability political action committee, which spearheads the campaign, highlighted the significance of targeting traditional Republican voters who harbor concerns about Trump.
She emphasized the pivotal role these voters played in the 2020 election and aims to reignite an anti-Trump coalition for the upcoming 2024 election.
This initiative mirrors a similar campaign conducted in 2020, which garnered over a thousand testimonials from disillusioned Republicans. Longwell emphasized the authenticity and depth of sentiment evident in these testimonials, emphasizing the need for disaffected Republicans to express their grievances.
With $20 million already raised for the 2024 campaign, Longwell aims to secure the remaining $30 million before the November election. Notable contributions have come from anti-Trump billionaires, including Reid Hoffman and John Pritzker, who have voiced their opposition to Trump’s candidacy.
Many of the testimonials cite the January 6 Capitol insurrection as a turning point in their support for Trump. Former supporters like Ethan from Wisconsin and Chuck from Nebraska express shock and condemnation at Trump’s role in inciting the violence.
Amidst their disillusionment, former Republican voters express a willingness to support Democratic candidate Joe Biden over Trump. They cite Trump’s behavior and the events of January 6 as reasons for their defection from the Republican Party.
Longwell believes that former Republicans hold the key to the outcome of the 2024 election, asserting that Trump’s danger and instability disqualify him from the presidency. She underscores the importance of leveraging former Trump supporters to convey this message to the electorate.